Real-world email marketing services pricing from BuyerZone buyers

• Subscription-based email marketing prices
• Single campaign email marketing prices

We regularly survey BuyerZone users to ask how their purchases went. The following responses represent a sampling of actual prices paid for email marketing services.

There are two standard pricing models for email marketing services: subscription-based services and one-time campaigns. Businesses that plan to send out regular emails or newsletters subscribe to a monthly service that covers a certain volume of email. If a company wants to send a single email for a specific event or announcement, they can pay a one-time fee for that campaign only. Vendors often charge a set-up fee for both types of service.

Although email marketing providers offer a variety of services, they don’t typically rent email lists. You either need to build an email list in-house, or obtain one from a mailing list broker.

Subscription-based email marketing prices

• "$600 - Manage mailing list, process and execute up to 32,000 individual emails per year along with detailed reporting capabilities.” [per year]

  – Advertising professional, Hawley, Pennsylvania

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• "$357 for a year-long program so that I can send up to 5,000 emails per month to my email lists via their web-based tool.”

  – Retailer, Natick, Massachusetts

• "$810 for 6 months of service with unlimited emails to a 15k member database. 2 months free and 10% discount for non-profit up-front paid.”

  – Non-profit Webmaster, Baltimore, Maryland

• "$100 set up fee, plus $9.95/month for 1,000 emails.”

  – Insurance Administrative Assistant, Cleveland, Ohio

• "$300 got us 2,500 emails for the year, training and help w/ the first email, free phone support for first 30 days, free unlimited email help, and everything else.”

  – Retailer, Toledo, Ohio

• "$69/month for 12 months, plus one-time setup fee ($99).”

  – Government Writer, Arlington, Virginia

• "$275 a year subscription for 10,000 emails a month.”

  – Education Accounting, Austin, Texas

• "$175 for one year of email service - 1,000 emails/month. Plus some needed add-ons like the ability to personalize the emails.”

  – Hospitality CEO, Salt Lake City, Utah

• "$600 per year up to 15,000 emails; $.04 each additional email. 30-day phone support; unlimited email support.”

  – Restaurant Manager, Buffalo, New York

• "$100 per quarter includes ability to send 18,000 e-mails annually, tracking, software to work on it and view database, custom template thrown in, phone support for 30 days, free e-mail support.” [per quarter]

  – Marketing CEO, Minneapolis, Minnesota

• "Paid $200 for setup and $100/month for service. Service is online so it requires no hardware/software to be purchased.”

  – Retail Marketer, Provo, Utah

• "$800/month for 250K-300K email addresses sent unlimited monthly as long as they are 1KB per month.”

  – Insurance company, Wake Forest, North Carolina

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Single campaign email marketing prices

• "We paid $252 and we have surveys, email marketing, reporting system (track our emails) different templates, and a downloadable logo.”

  – Public school, Cincinnati, Ohio

• "$95. One-time mass email of about 10,000 addresses.”

  – Business Services Webmaster, Jackson, Wyoming

• "$394.95 - included emailing services, address list management, and reporting.”

  – Media Manager, New York, New York

• "I spent $8,000 and got branding, features, 24 hour tech support, and deliverability.”

  – Insurance marketing, Charleston, West Virginia

• "$350 to send 958 emails.”

  – Flower shop owner, Maryville, Tennessee

• "$75 for up to 10,000 emails - $150 over 10,000.”

  – Media partner, Moorpark, California

• "$600 to purchase a list of 10,000 email address, plus mailing and phone numbers, with specific criteria.”

  – Business services provider, Los Angeles, California

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Want more information on choosing an email marketing service? Read our Email Marketing Services Buyer’s Guide.

Information was provided by BuyerZone users. Quotes have been edited for clarity only.