Web Conferencing Services

Web Conferencing Services

Webcast Service Solutions for Your Business

Google Plus One LinkedIn Print

Wouldn't it be great to be able to deliver a powerful sales message or demonstrate a new product to a worldwide audience without having to leave your office? For years, businesses and entrepreneurs have been relying on web broadcasts, i.e. webcasts, for this very purpose. By using the Internet to deliver video and audio, webcasts can save money on travel and provide a level of convenience that a live presentation can't match.

Webcasts, webinars, and web conferencing

When it comes to online marketing and presentation, it's easy to confuse the purpose of a webcast, a webinar, and a web conference. Here are the basic differences between each broadcast method:

Although the terms listed above are often used interchangeably, they serve different purposes in business-to-business and business-to-customer communication. Nonetheless, many webcast providers now offer features in webinar broadcasting and web conferencing within one service package.

How can a webcast service benefit your business?

All you need to deliver a webcast is a computer and input devices - a sound card and microphone, plus a video card or camera. You'll also need encoding software to convert your presentation to a streaming media format and a high-speed Internet connection.

Of course, not everyone can view a webcast as it happens. That's where the power of archiving comes in. You can record your webcast/webinar and allow visitors to your website to view the program whenever they want. Since it's no longer live, viewers can jump ahead in the presentation to view only the material of interest to them.

Given its versatility and accessibility, a business may use a webinar or webcast for the purpose of:

Many webcast and webinar services are equipped with registration tools that allow a business to invite specific attendees to a presentation. An even greater advantage is the fact that each attendee must fill out a registration form and provide their personal information before attending an online event. A business can use this simple tactic for long-term marketing and lead generation.

Using a webcast service: Your recipe for success

Here are some helpful tips to get the most of your webcast service:

Leading providers

Before making a final decision on a webcast service provider, consider the features you will need to deliver a top-notch presentation, as well as technical support needs for ease of use. A service provider that can offer the best of both worlds will help you to make a remarkable impression on clients and customers. Plus, bonus features like phone, email, and live chat support and tutorials will ensure that you use your service to the fullest.

With that in mind, two of the most popular services are:


In business for more than 20 years, TelSpan provides global platforms for connection, communication, and collaboration through simplified conferencing events that offer online registration, streaming media, conferencing, hosting and archiving. Audio plans range from $19.50 for 500 minutes per month to about $87.50 for 2,500 minutes. Web conferencing with video is $25/month for 10 seats or $45/month for 25 seats. They also offer a 30-day free trial.

GreenLight Collaboration

Founded in 2001, GreenLight is focused on simplicity and affordability while providing intuitive audio, web, and video conferencing (with up to 12 cams) that allow for meetings on demand (launched instantly by you or a team member) and collaboration that includes presentations, drawings, and documents.

Based in Adobe Flash, it requires no additional software to run. Plans for participants range from 10 to 1,000 and cost $25 to $400 per month, per host, respectively.

Ready to Compare Web Conferencing Services Price Quotes?