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BuyerZone and MarketNet Announce Partnership
WATERTOWN, Mass. – (February 23rd, 2006) – BuyerZone,
the leading online marketplace for business purchasing has partnered with MarketNet
Services, LLC, a marketing technology and services firm. Primarily a reciprocal
client-referral program, the partnership is based on the complimentary suite of
services that each company brings to the table.
BuyerZone connects millions of active buyers to a comprehensive network of national
and local suppliers across more than 100 product and service categories. Buyers
receive multiple, competitive price quotes on important business purchases and can
access expert purchasing advice. Suppliers get connected directly to buyers of
their products and services immediately following the buyers' Requests for Quotes,
providing a highly targeted lead source that accelerates their customer acquisition
efforts.
MarketNet is positioned to help a marketing department prove their worth (and
protect their budget) by proving return on investment for every marketing dollar
spent. This includes leads generated through the BuyerZone program. Through the
partnership with BuyerZone, clients using MarketNet's incommand Marketing System
are able to track the response time, lead quality, conversion rate and return on
investment for every lead. The incommand system automatically distributes the
quote requests to independent dealer and/or direct sales representatives, responds
to the prospect via email with specific sales contact information and tracks all
follow-up activities in the sales cycle. Through a mix of automatic and manual
"dispositions" sales representatives provide feedback on the progress of the sale
to the supplier.
"Not only does our system provide automatic feedback on lead quality and return
on investment but it also handles some of the nurturing and administrative tasks
required to build a relationship with a prospect," said J.T. McDonald, President
of MarketNet. "The sales channels have more time to focus on selling and the
marketing department gets invaluable data that helps them understand their sales
cycle and future budget decisions."
"We strongly encourage all of our supplier customers to measure the performance of
their BuyerZone leads in relation to their other lead sources," said Sam Zales,
President and CEO of BuyerZone. "We are excited about this partnership with
MarketNet, as their solution can facilitate better lead tracking, management and
ROI measurement for suppliers who rely on BuyerZone as a key source of new business."
About BuyerZone
Since 1992, BuyerZone has helped millions of businesses save time and money
on their most essential business purchases. With more than $3 billion in business
purchasing transactions facilitated through its marketplace since 2004, BuyerZone's
service attracts active buyers seeking purchasing guidance across more than 100
business product and service categories. BuyerZone's free Request for Quotes
service uses a dynamic matching process to connect each buyer with the most
appropriate providers within a comprehensive network of more than 6,500 top local
and national suppliers.
BuyerZone has been named to Deloitte's "Technology Fast 50" program for New
England for four consecutive years. BuyerZone is a profitable, privately held,
venture-backed company. Its investors include Bessemer Venture Partners,
Commonwealth Capital Ventures, Flagship Ventures, BancBoston Ventures and Women's
Capital Growth Fund. Supplier Partners include ADT, Intuit, Lanier, Mitsubishi,
Nortel, Pitney Bowes, Sharp, Toshiba, and Volvo.
For more information, please visit BuyerZone’s website at
www.buyerzone.com.
About MarketNet
Since 1996, MarketNet has been helping clients find, know and nurture their most
valuable asset — customers. Through custom-designed and internally developed
technology solutions, MarketNet helps clients generate inquiries, identify
qualified prospects, and reliably deliver leads for sales conversion. Clients like
The HON Company, Konica Minolta Business Solutions, U.S.A., Inc., SPX Corporation,
Safety-Kleen and others have partnered with MarketNet to leverage their advertising
investments, yielding more leads and converted sales per dollar spent.
For more information, please visit MarketNet at
www.marketnetservices.com.
Press Contacts:
Beth Mango
BuyerZone
617-715-1610
pr@buyerzone.com
Jennifer Jurgens
MarketNet, LLC
Account Executive
1 800-790-6638
jennifer@marketnetservices.com
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