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Mie-Yun Lee Voted One of the 50 Most Influential People in Sales Lead Management
BuyerZone's President and Founder makes the Sales Lead Management Association's annual list
Waltham, MA — (December 11, 2012) — Mie-Yun Lee, President and Founder of BuyerZone, the leading online B2B lead generation company, was named one of the 50 Most Influential People in Sales Lead Management for 2012 by the Sales Lead Management Association (SLMA). The annual list recognizes key marketing and sales experts in the field of lead generation and lead management for their impact and contributions to the industry.
"I'm honored to be selected by the SLMA as one of the most influential people in the field of sales lead management," said Mie-Yun Lee. "I started BuyerZone to help facilitate the buyer-seller connection, and have marveled at how lead generation and lead management practices have evolved and improved over the years. I look forward to working with my incredible team and fellow influencers to continue pushing the envelope even further. Congratulations to the other winners and nominees for their commitment and many contributions to the industry as a whole."
Mie-Yun, who founded BuyerZone in 1992, has received multiple accolades recognizing her achievements as an Internet pioneer. She is widely recognized as an expert on business purchasing and B2B lead generation. She was named one of the Top 25 Women on the Web, as well as one of 11 "Women to Watch" in business-to-business media. She authored the nationally syndicated "Savvy Business Shopper" column, and her articles have appeared in business magazines such as BusinessWeek, Entrepreneur, and dozens of business journals nationwide. She is also a co-author of the book The Essential Business Buyer's Guide.
In addition to leading BuyerZone, Mie-Yun also manages Emedia and Approved Index, all part of Reed Business Information (RBI). RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).
To learn more about the SLMA Top 50 Most Influential People in Sales Lead Management list and award winners, visit http://50mostinfluential.com/celebrate/2012-nominees/2012-50-most-influential-winner-mie-yun-lee/.
About BuyerZone
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone's lead generation programs provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle.
BuyerZone is headquartered in Waltham, Massachusetts.
For more information, visit http://www.buyerzone.com.
BuyerZone releases "The Art (and Science) of Successful Online Lead Generation" whitepaper
Helps online B2B marketers succeed with working Internet-generated sales leads
WALTHAM, MA — (August 07, 2012) — BuyerZone, the leading online B2B lead generation company, released a new whitepaper "The Art (and Science) of Successful Online Lead Generation" today. The whitepaper, derived from more than ten years generating leads for B2B clients, outlines the key steps needed for companies to successfully work online sales leads from both an art and science perspective.
B2B marketers are bombarded with new ways to generate leads and many companies set themselves up to fail right from the get-go. This whitepaper imparts simple and actionable steps companies can take to align the right resources, ensure proper follow-up and measure results.
The whitepaper features a step-by-step process, including:
- Identifying a target market
- Selecting marketing channels
- Following-up on leads
- Lead nurturing
- Measuring ROI
- And much more
"We wrote this whitepaper - first and foremost - to help B2B marketers see the true value in online sales leads. Our experience in this space tells us that there truly is as much art as there is science in seeing positive ROI with online leads. This whitepaper is an approachable way for companies large and small to put in a place a plan that works," said Jeremy Sacco, Editorial Manager.
To download the free whitepaper, visit www.buyerzone.com/pages/whitepapers/online-lead-generation.pdf.
About BuyerZone
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone's lead generation programs and marketing services provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle. BuyerZone, headquartered in Waltham, Massachusetts, is a division of Reed Business Information (RBI). RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).
For more information, visit http://www.buyerzone.com.
BuyerZone and LeadsCouncil release State of B2B Lead Generation report
Illustrates key sector trends on technology usage, lead sources, and alignment
WALTHAM, MA — (June 26, 2012) — BuyerZone, the leading online B2B lead generation company, released its State of B2B Lead Generation report today. Produced in partnership with industry association LeadsCouncil, the report highlights trends and takeaways from a survey of B2B lead buyers on use of technology, marketing and sales alignment, lead sources (including social), and more.
B2B marketers are often left in the dark when it comes to benchmarking themselves against other companies as the majority of information online is B2C-focused. The State of B2B Lead Generation speaks directly to B2B marketers and can help them assess their performance versus similar companies.
For all the talk about tracking, marketing automation, social media, following up on leads and more, it's hard to know where to focus limited resources. This report will guide B2B marketers with quick, relevant lessons, including:
- Use of technology like CRM systems improves results
- Many companies don't know what marketing automation is, but would benefit
- Truly aligned marketing and sales organizations breed success
"As B2B experts, we felt an obligation to look into the trends with a distinct B2B slant and uncover interesting information that is helpful for other B2B marketers. This data, which we'll report on annually, should help B2B lead buyers focus on what's working and what's not — information that's not always easy to come by," said Jeremy Sacco, Editorial Manager.
To learn more, download the full report at www.buyerzone.com/stateofB2B and see the infographic at www.buyerzone.com/pages/leads/resource-center/infographic-b2b-lead-generation.html.
About BuyerZone
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone's lead generation programs and marketing services provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle. BuyerZone, headquartered in Waltham, Massachusetts, is a division of Reed Business Information (RBI). RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).
For more information, visit http://www.buyerzone.com.
About LeadsCouncil
LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals with a passion for lead generation industry. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.
For more information about LeadsCouncil, visit www.LeadsCouncil.com.
BuyerZone announces the Best B2B Blogs of 2012
Winning blogs recognized in the latest Best of BuyerZone series
WALTHAM, MA — (May 23, 2012) — BuyerZone, the leading online B2B lead generation company and business buying resource, announced today the latest winners in its Best of BuyerZone series, recognizing great B2B blogs of 2012. The winning B2B blogs were chosen based on content freshness, age, social media presence, and most importantly, engagement with readers.
The Best B2B Blogs of 2012 winners provide informative content and advice on B2B hot topics, including lead generation, sales, lead nurturing, marketing and more. The winnersare as follows:
- Fearless Competitor
- Dianna Huff's B2B Marcom Writer Blog
- B2B Marketing News
- B2B Lead Roundtable Blog
- Savvy B2B Marketing
- B2B Insights Blog
- B2B Bliss
- Branding Business with RiechesBaird
- Get There
- Funnel Focus
- Kranz Communications
- RainMaker Blog
- B2B Bloggers
- FUSIONb2b Blog
The Best of BuyerZone series highlights the best business blogs and sites on the web. These blogs and sites provide their readers with valuable tips, advice, anecdotes and expertise on an array of industry topics. Winners are nominated by the public, then reviewed, selected and ranked by BuyerZone's editorial staff.
To learn more about the Best of B2B Blogs of 2012, visit: http://www.buyerzone.com/pages/best-of-buyerzone/best-b2b-blogs-2012.html
To read aboutpreviousBest of BuyerZone series winners, please visit: http://www.buyerzone.com/pages/best-of-buyerzone/index.html.
About BuyerZone
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone's lead generation programs and marketing services provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle. BuyerZone, headquartered in Waltham, Massachusetts, is a division of Reed Business Information (RBI). RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).
For more information, visit http://www.buyerzone.com.
BuyerZone announces 20 Under 20 Award Winners
Company recognizes small businesses for achievement in celebration of 20th anniversary
WALTHAM, MA — (March 22, 2012) — BuyerZone, the leading online B2B lead generation company, announced today the winners of its 20 Under 20 Awards. To celebrate the company's twentieth anniversary, the 20 Under 20 Awards recognize twenty small businesses who have been in business for fewer than twenty years for achievement across a number of important areas, including business strategy, community work, customer engagement, customer service, innovation, originality, philanthropy, and results. Award winners were nominated by the public, then reviewed and selected by the BuyerZone editorial board.
"As a company who helps thousands of businesses every day, we're always excited to share stories of true business success. After all, the success of our own business is built off the success of others. We can think of no better way to celebrate our twentieth anniversary," said President and Founder, Mie-Yun Lee.
The 20 Under 20 Award winners are as follows (listed alphabetically):
- 352 Media Group (Gainesville, Florida)
- APS (Shreveport, Louisiana)
- Braintree (Chicago, Illinois)
- Delivra (Indianapolis, Indiana)
- Eccentex (Culver City, California)
- Fahrenheit Marketing (Austin, Texas)
- Farmers to You (Boston, Massachusetts and Calais, Vermont)
- Follow the Honey (Cambridge, Massachusetts)
- Genoo (Minneapolis, Minnesota)
- Greener Every Day (Newton, Massachusetts)
- Greenschools (Mansfield, Massachusetts)
- Hammered.org (Boston, Massachusetts)
- Loom Décor (New York, New York)
- Metro Pedal Power (Somerville, Massachusetts)
- Minds On (Lewis Center, Ohio)
- Mo's Fudge Factor (Shelburne Falls, Massachusetts)
- Plenty of O' Twenties (Boston, Massachusetts)
- Radiant Floor Company (Barton, Vermont)
- Scalable Social Media (Helotes, Texas)
- Vital Design (Portsmouth, New Hampshire)
To read about each of these winning companies and their stories, please visit: http://www.buyerzone.com/pages/buyerzone-reviews/20-under-20.html.
About BuyerZone
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone's lead generation programs and marketing services provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle.
BuyerZone, headquartered in Waltham, Massachusetts, is a division of Reed Business Information (RBI). RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).
For more information, visit http://www.buyerzone.com.
BuyerZone partners with LeadsCouncil to create the First Annual State of B2B Lead Generation Survey.
NEW YORK, NY — (March 16, 2012) — LeadsCouncil announced today the launch of the First Annual State of B2B Lead Generation Survey in partnership with leading online B2B lead generation company BuyerZone. The survey, which is being delivered to B2B lead buyers across a number of industries, will examine lead generation practices, technologies being used by buyers, marketing budget expectations, the effectiveness of social media and more.
As the lead generation industry continues to grow there has been little insight into the trends being represented in the B2B vertical. This survey will offer clear benchmarks, while offering new insights into the best practices of B2B lead buyers.
"We are very excited to partner with BuyerZone on this important research. Establishing marketplace trends in the B2B vertical is very important to the LeadsCouncil. One objective we have as an association is to be able to quantify the lead generation industry as a whole and this is one step of many to actually do that," said Michael Ferree, Director of the LeadsCouncil.
The survey, which takes approximately 5 minutes to complete, will be distributed to current BuyerZone clients. If you are a lead buyer in a B2B vertical and interested in participating please contact BuyerZone at pr@buyerzone.com.
About BuyerZone
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone's lead generation programs and marketing services provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle.
BuyerZone, headquartered in Waltham, Massachusetts, is a division of Reed Business Information (RBI). RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).
For more information, visit http://www.buyerzone.com.
About LeadsCouncil
LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals with a passion for lead generation industry. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.
For more information about LeadsCouncil, visit http://www.LeadsCouncil.com
2011 Press Releases
BuyerZone and RapidBuyr Join Forces to Bring Daily Deals to Millions of Businesses
Deep discounts on local and national products and services will be available to BuyerZone users
CONCORD, MA — (June 22, 2011) — RapidBuyr, the only national and local daily deals site specifically for small and mid-sized businesses, today announced a strategic partnership with BuyerZone, the leading online business-to-business lead generation company and a division of Reed Business Information. This strategic partnership increases RapidBuyr's distribution network to over 11 million daily deal recipients, while providing BuyerZone with targeted daily deals for their network of qualified businesses.
RapidBuyr offers deep discounts (30-80%) on products and services that are important to the small business market including hardware, software, web development, IT outsourcing, marketing, meetings, staffing assistance, SaaS and cloud offerings, information subscriptions, office equipment, local services, travel, sporting and business events. RapidBuyr launched its first national and local deals in April 2011, allowing users to leverage the collective buying power of millions of fellow businesses. The company is currently actively distributing deals to more than 8 million small businesses via email subscriptions, as well as through a partnership with American City Business Journals.
“BuyerZone's qualified network of businesses paired with RapidBuyr's deep discounts on business products and services makes this an ideal partnership,” said Tom Aley, chairman and CEO of RapidBuyr. “By continuing to expand our distribution network, we're bringing an approach that has been extremely successful in the consumer marketplace to millions of small businesses — helping them lower costs without sacrificing on quality.”
BuyerZone connects millions of businesses with thousands of sellers, helping buyers save time on important business purchases. Coupled with RapidBuyr's deep discounts on products and services for small businesses, there is now a new way to make business purchases. The partnership also allows qualified sellers to reach millions of serious buyers with one daily deal.
“At BuyerZone we're constantly striving to offer our users the most valuable services when it comes to business purchasing decisions, which makes RapidBuyr an ideal partner for us,” said Mie-Yun Lee, president and founder of BuyerZone. “We look forward to working with the RapidBuyr team to provide additional information, tools and resources to our audiences.”
To learn more on how to become a featured business on RapidBuyr, please visit: http://rapidbuyr.com/MerchantStreet
To learn more about BuyerZone, please visit http://www.buyerzone.com
About RapidBuyr
RapidBuyr is the only national and local daily deals site specifically for small and mid-sized businesses. Through its powerful local distribution network, RapidBuyr sources the best deals available in more than 40 major cities across the country, and national daily deals on the most sought after products and services — putting buying power in the hands of millions of small to mid-size businesses operating in the US today. The RapidBuyr experience is backed by a strong merchant evaluation process, ensuring customers get the best products and services at the best prices from trusted merchants. Based outside Boston, Massachusetts, the company was founded in 2010 by innovative entrepreneurs with deep connections and experience at many of the most successful publishing, commerce, news and technology companies in business today, including Amazon, Microsoft, CNET, Dow Jones and Ziff Davis. For more information, visit www.RapidBuyr.com
About BuyerZone
Since 1992, BuyerZone (www.buyerzone.com) has helped connect millions of businesses with thousands of quality sellers for more than one hundred products and services. Buyers save time on their most important purchases by connecting quickly and easily to the sellers that best meet their needs. BuyerZone's lead generation programs provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers.
BuyerZone is a division of Reed Business Information.
Press Contact
Jeff Gordon
BuyerZone
781-734-8664
pr@buyerzone.com
BuyerZone online marketers named finalists in inaugural 2011 Young Marketer Competition
Pair developed innovative marketing plan for Kiva.org
WALTHAM, MA — (May 17, 2011) — BuyerZone, the leading online B2B lead generation company, announced today that two of its employees, Kathryn Angeloni and Natasha Yemelyanova, were named finalists in the inaugural 2011 Young Marketer "Team USA" competition, sponsored by USA TODAY and Microsoft Advertising. The duo competed against more than 30 teams from notable brands across the United States – including Johnson & Johnson, Toyota and General Mills – all vying for a chance to represent the United States against global marketers at the International Festival of Creativity in Cannes, France in late June. Contestants were invited to develop a digital marketing plan for Kiva.org, a non-profit organization and the world's first personal micro–lending website.
Angeloni and Yemelyanova's proposed marketing plan for Kiva focused on a number of key ideas, including:
- My Ripple Effect – a unique way to visually demonstrate the impact of a single lender
- A Facebook app to view loans, share and invite friends as well as a Facebook game, Kivaville, which would mirror the needs of real Kiva entrepreneurs
- Customized Kiva gift cards to encourage easy and personal gift–giving
- Strategies for increasing traffic and awareness of Kiva through video profiles of entrepreneurs, SEO visibility and optimization for mobile browsing
The experience of coming up with new and innovative ideas for a non-profit like Kiva was a rewarding experience. "We really enjoyed applying our 'day jobs' in online marketing to propose ways to increase awareness and ultimately membership for Kiva," commented Angeloni. As Yemelyanova noted, "As long-standing supporters of Kiva, we're hopeful that some of the ideas that were presented help them make even more of an impact throughout the world."
For more information about how BuyerZone connects buyers and sellers, visit http://www.buyerzone.com.
To learn more about the Young Marketer Competition, check out: http://www.canneslions.com/young_lions/young_lions_competition.cfm.
About BuyerZone
Since 1992, BuyerZone (www.buyerzone.com) has helped connect millions of businesses with thousands of quality sellers for more than one hundred products and services. Buyers save time on their most important purchases by connecting quickly and easily to the sellers that best meet their needs. BuyerZone's lead generation programs provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers.
BuyerZone is a division of Reed Business Information.
Press Contact
Jeff Gordon
BuyerZone
781-734-8664
pr@buyerzone.com
BuyerZone enhances affiliate marketing program
Top online B2B lead generation company helps publishers better monetize their websites
WALTHAM, MA — (March 15, 2011) — BuyerZone, the leading online B2B lead generation company, announced a number of enhancements to its affiliate program today. These additions allow website publishers new ways to monetize their site traffic by offering BuyerZone's free price quote comparison service.
The new enhancements include:
- Real-time reporting: publishers can track conversions and commissions to optimize campaign(s) on the fly.
- Keyword ID tracking: publishers who utilize paid search campaigns gain deep insight into which keywords convert and which don't.
- Streamlined "host and post" integration: publishers who opt to customize the offer forms have access to a quick and easy tool to start generating leads quickly.
"As an online lead generation company, BuyerZone is able to provide publishers with a unique opportunity for their visitors beyond text and banner ads while increasing the monetization of their website traffic," said Jonathan Moura, BuyerZone's Affiliate Manager. "These enhancements bring our program to a whole new level. And, with our new reporting tool, optimizing results is easier than ever".
From business phone systems to health insurance to forklifts, publishers can choose from more than 100 popular business purchases to promote to users on their website or websites. Users, in turn, provide basic details about their upcoming purchase via a conversion-optimized form and get connected to sellers within the BuyerZone network without ever leaving the publisher site. Publishers are paid a commission for each and every qualified lead sent to BuyerZone.
For more information about the BuyerZone affiliate marketing program, visit http://www.buyerzone.com/pages/leads/affiliate-programs.html.
About BuyerZone
Since 1992, BuyerZone (www.buyerzone.com) has helped connect millions of businesses with thousands of quality sellers for more than one hundred products and services. Buyers save time on their most important purchases by connecting quickly and easily to the sellers that best meet their needs. BuyerZone's lead generation programs provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers.
BuyerZone is a division of Reed Business Information.
Press Contact
Jeff Gordon
BuyerZone
781-734-8664
pr@buyerzone.com
Talk to Us
If you are a member of the media and would like more information about BuyerZone, please contact:
Jeff Gordon
pr@buyerzone.com
