Direct Mail Services

Direct Mail Services

Real-world Direct Mail Service Costs from BuyerZone Buyers

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It can be hard to know exactly how much you should pay for a direct mail project. Projects can range from simple postcard mailings to hefty full-color catalogs, and can be tailored to suit many budgets. We've collected responses from other BuyerZone users to show you a sampling of actual prices other businesses paid for their direct mail projects.

Direct Mail Pricing

In most cases, the largest single expense of your direct mailing will be postage: it can account for almost one-third of the total direct mail costs of a campaign. Other costs - the mailing list, printing, designing, copywriting, and fulfillment - will vary quite a bit depending on which services you incorporate and exactly what you decide to create and mail. Experienced direct mail agencies often have quite a few tricks up their sleeve to help you get the results you want without breaking your budget, so it's useful to begin your search with a general idea on what you want to do, instead of an idea that's already carved in stone.

If you have the resources to do it, you can save money by organizing and mailing the materials from your office, but depending on the size of the mailing and who you have available to help, this may or may not be practical. Otherwise, a full-service mailing house will do all the work for you.

The four-color postcard is the simplest and most common form of direct marketing. It's also the least expensive and easiest to mail. Other forms of direct marketing such as mailers, brochures, newsletters, and catalogs can raise your costs considerably, but they can also provide better results if done correctly.

Direct mail rates for mailing postcards

Types of Direct Mail Services Requested

Types of Direct Mail Requested in 2014

So far in 2014 postcards by far have been the most requested mailing service. Below are what are customers paid to ship boxes and packages, brochures and pamphlets, catalogs or booklets, coupons, flyers, letter sized pieces, newsletters, and standard number 10 pieces, and other forms of marketing material. Find out how the direct mailing costs would be for these mediums of mail.

Direct mail rates for other types of mailings

Want more information on choosing an direct mail service? Read our Direct Mail Services Buyer's Guide.

Information was provided by BuyerZone users. Quotes have been edited for clarity only.

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