Industry insights are experts within the retail industry who have experience across broad or focused areas of their industry. Each week our expert columnists will share their insights and advice on popular retail topics such as technology trends, seasonal shopping, customer satisfaction tips, and more!
Generating a quality customer experience across multiple channels is a must. Industry Insights' new retail columnist, David Rich, explains how retailers can improve the omni-channel experience.Sep 24, 2013Cause-Based Marketing: Doing Good for Others and Your Bottom Line
Retailers have found a way to market their products while also giving back to those less fortunate: cause-based marketing. Industry Insights' columnist Joe Keenan explains how more retailers can succeed with this strategy.Sep 19, 2013